The Global Animation Market
The rapid advancement of technology has made computer animation available to the masses and the animation industy is 1 of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broad casting hours by cable & satellite TV along with the growing popularity of the internet. In the past animation series were aimed at children aged nine & below. In recent years however, TV stations have been producing animation series for teenagers, adults & the whole family. Animation series like the Simpsons & King of the Hill have been successfully aired on prime time TV. The major animation markets include the united States, Canada, Japan, MARKET WATCH the size of the global animation industry was about USD 222 billion in 2013. The major animation markets include the united states, Canada Japan, China, France, Britain, Korea & Germany. Most of the segments in the animation industry are growing at the rate of 7% YOY. The out sourced computer animation production market is increasingly being tapped by North American & European film & television program producers. China, France, Britain and Germany. The current animation industry is influenced by large multinational studio’s as well as TV broadcast companies & cable channel companies. They are engaged in activities from Pre-Production to distribution, as well as new sources of revenue such as DVD sales & intellectual property licensing. The multinational studio’s leverage various forms of partnership Co-Production & joint ventures with global partners. Several countries subsidize their national film industries, including animation & therefore, strategies such as Co-Production have been adopted to explore Digital vector Co-Production has emerged as a popular startegy for studios in many countries. Funding flows for Co-Production from Hollywood to other countries & vice versa are very common. As Co-Production has increased, animation studio’s in China and India have become popular Co-Production partners of studios in Europe, Japan & North America. From the point of view of the major studios, Co-Production can provide flexibility while working with small studios & bring new & fresh creativity from other countries.